At SVS what we believe is that approximately two-thirds to three-quarters of humanity loves great sound and, whether they may know it or not, seeks it out in their life. But they haven’t really been shown the “math” of how they can have great sound in their living space. So, to me, that’s the most overlooked thing. And, you know, one company alone can’t change the tide of that, but I think we all need to embrace the fact that great sound is something that’s of great value to almost everyone. Yes, some people don’t care. They may be perfectly happy ironing while listening to talk radio, but they’re not the ones that I’m talking about here. The other three quarters go (or did go) to movies, went to concerts, went to other events that included immersive sound. Those people just need to be shown that they can have great sound in their living space that compares with or is even better than the sound that they’re experiencing out in the world. An SVS subwoofer is a perfect match for any brand/model speaker. We create wonderful uncompromised, aspirational, subwoofer experiences in the price ranges where people don’t normally get that.